April 26, 2011

Chapter 19: Crisis Management

Posted in COMM 306, Reading Notes at 10:17 PM by amandapoole

I loved the opening quote of the chapter on page 381 it said, “A lie can travel halfway around the world while the truth is still putting on it’s shoes”. Over this course I have learned that the most important rule in public relations is to always tell the truth. This not only applies to public relations, but also in life.

This chapter was sort of a review from what I learned in Organizational Communication. Many of the key concepts I had already knew, so it was rather boring reading this chapter.

Check out this crisis communication scandal and how the company handled it: http://everyjoe.com/work/crisis-case-study-steak-and-shake-refuses-service-to-deaf-mom/?utm_source=everyjoe&utm_medium=web&utm_campaign=b5hubs_migration

Source: Seitel, Fraser P. “What is Public Relations, anyway?” The Practice of Public Relations. 11th Ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

Chapter 20: Launching A Career

Posted in COMM 306, Reading Notes at 7:52 PM by amandapoole

After reading this chapter 20 I realized that there was a lot of useful information within the chapter that could benefit me in the future. The section on organizing a job search and interview were helpful to read because they reiterated things that I have learned in the past that I may have forgotten about. For example, writing personal letters to employees and calling or emailing the employer. But, to me the most helpful section was the one on ensuring public relations success.

On page 407 it says that focusing on one specialty throughout a career is counterproductive. I think this is interesting because growing up I have always thought the opposite. I thought you were suppose to stay in career, even if you didn’t like it, to gain experience and credibility. Another quote I like in the text was, “it’s not what you know but who you know that counts”. I agree with this quote 100%. People who know people in high positions can and will get farther in their career then other, not to say that hard work and perseverance wont wither. In public relations the relationships you make with the people you meet is everything in this field.

The last thing that jumped out at me was on page 411. It says that nearly 90% of executives polled cited positive personal character traits as the single most desired characteristic among job candidates. I never would have expected personality to play that big of a role when employers are looking to hire employees.

Check out this website on how to get ahead: http://www.forbes.com/2006/06/15/career-advice-parody_cz_ks_06work_0616parody.html

Source: Seitel, Fraser P. “What is Public Relations, anyway?” The Practice of Public Relations. 11th Ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

ISC Connection #7: My Internship This Summer

Posted in COMM 306, ISC Connections at 1:08 PM by amandapoole

Over this semester I have learned many new and useful things about public relations and communication. Well, now it is my time to put all this information I have learned to use. Starting in just a week I will be a marketing intern at Dogtopia of Charlotte. My responsibilities will include…

  • Updating the Dogtopia of Charlotte website on a daily basis
  • To create and maintain a database of vendors and potential clients
  • Community networking with local Charlotte businesses (ex: veterinarians, dog trainers, and potential clients)
  • Help set up for events and coordinate, this would include interacting directly with customers and vendors.
  • Help market new clients into an existing strong customer base.
  • Maintain the companies blog, Twitter, and Facebook page.
  • Help create videos/commercials for the company.

Many of the things I will be doing this summer I have learned this semester in my digital media and strategic communication classes. I am very excited that I am getting the opportunity to learn and work independently with a growing organization. Since I am going to be updating there companies blog frequently, I am very appreciative that Dr. MacArthur has taught me all about corrective blogging strategies and I have had the chance to practice over this semester. Hopefully, I will be able to transport my newly developed skills into my internship. I look forward to what lies ahead this summer.

Check out my internship website here:  http://dogdaycare.com/

April 25, 2011

ISC Connection #6: Corporal Punishment

Posted in COMM 306, ISC Connections at 9:50 PM by amandapoole

 The idea to bring back corporal punishment in schools has become increasingly popular  in the millennial generation and in some Generation X’ers. In the Times survey of the  iGeneration of adults aged 18 to 30, 47% supported the reintroduction of corporal   punishment in schools. Though, this has now risen in men to 54% and 39% being in   women. Most of these young adults experienced corporal punishment in schools as they   were growing up.

Many 18 to 30 year olds support the idea of corporal punishment in schools because they do not want their kids behaving badly and/or acting out. The millennial’s have the same mindset as the older generations. The paranoid concerns about “child abuse” has caused uncertainty of how much is too much, thus corporal punishment has been limited. In the Times survey, suggestions were made that young adults, Generation X’ers and millennial’s, are turning to schools to solve our society’s wider problems of adult authority and socializing kids.

In a survey of parents in the United States done in 1993, results showed that 19% of parents used corporal punishment as their main method of discipline. This percentage has decreased from 59% by a survey done of baby boomers and traditional parents back in 1962. Generations before the Generation X and the Baby Boomers enforced strict and sometimes radical forms of corporal punishment on their children. If you look back far enough it was not uncommon for traditional parents to beat their children with what would now be considered weapons.

  • I found this topic to be interesting because I am a firm believer in corporal punishment and I think that it definitely should be allowed back into schools. I grew up in a household where I received corporal punishment very frequently and I believe it was very beneficial for me.

Source:  Mick, Hume. “The cane is not the issue.” Times, The (United Kingdom) n.d.: Newspaper Source Plus. EBSCO. Web. 12 Apr. 2011.

            Stephey, M.J. “Corporal Punishment in U.S. Schools – TIME.” Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews – TIME.com. 12 Aug. 2009. Web. 12 Apr.

ISC Topic #7: Blogging For Class

Posted in COMM 306, ISC Topics at 6:54 PM by amandapoole

If there was one thing I could take away from this skill it would be the excellent blogging skills I learned throughout the semester.  Blogging is becoming an increasingly popular tool for many organizations and employers. So, here are some tips I’ve learned to help future bloggers be successful.

  1. Blog Frequently! Know one wants to follow a blog that is never updated, or even a blog that is updated too frequently. For Comm. 306 it is important to keep up on your blog posts so you do not become behind and have to post in bulk. Time management is everything.
  2. Don’t wright too much, or too little. Over writing will cause your readers to become uninterested and under writing will leave your readers uninformed about the topic in which you are blogging about.
  3. Be sure to add media and links. Readers love to see picture, videos, and links to other sites. These things can help enhance the content in your blog.
  4.  Break your text up into bullets or implied paragraphs. This makes to content flow better and is easier to read.
  5. Make your blog personalized. Relating content to your life makes in much more enjoyable to read.

Source: “How To Find BLOGS.” The New Media Collective. Web. 25 Apr. 2011.

ISC Topic #6: Integrated Strategic Communication

Posted in COMM 306, ISC Topics at 6:01 PM by amandapoole

In my very first ISC topic I said that strategic communication  to me basically meant public relations, for example how organizations handle media relations and communication within their organization and other organizations. Though, that is somewhat true I have learned that strategic communication is so much more.

Some important tools I have learned throughout this semester include how to wright a news and press release, how to create a survey, how to influence public opinion, and many important public relations laws (ex: defamation, censorship, and intellectual property)

Though, I think the most beneficial concept I learned in this class was how to wright a news and press release. I learned how to make it localized, add human interest, make it aimed towards the media, and make it overall newsworthy. Press releases are more aimed towards the media to get the story out there, as news releases can be about events that have already happened. This course has really taught me the difference in the difference in writing a paper and writing for public relations, and I now use the flesh test on many of my papers for my communication classes. In my writing I now use more pronouns, contradiction,and understandable language for my readers.  Another thing that has helped my writing for public relations are the “4 fundamentals of PR”. These four tips have  helped my writing become more aimed/directed towards specific audiences whom I am  writing for.

Overall, I really enjoyed this class and I have so much that I cannot fit it all into one blog post. I believe many of the key concepts I have learned in this class will be benefit me in future classes and in the trying to find a job after college (ex: blogging and press/news releases).

Check out my 1st ISC Topic- https://amandapoole.wordpress.com/2011/01/16/isc-topic-1/

ISC Connection #5: My Favorite Tennis Player

Posted in COMM 306, ISC Connections at 1:09 AM by amandapoole

My favorite tennis player on the pro tour is Rafael Nadal. Nadal is from Spain, born on June 3rd, 1986) and is currently ranked number 1 in the ATP standings.

  • Nadal has appeared as a global ambassador in advertising for KIA Motors. In 2008, he was  featured in a KIA commercial as a “clay man”  in a tennis match against an alien. So, in a way Nadal is a brand face of KIA motors.

For tennis, Nadal is sponsored by Nike for apparel and shoe wear. At first his signature look was style that tennis has never seen before; he wore 3/4 lengthwise carpi’s and a sleeveless shirt. Though he has now adapted a more traditional style, which Nike encouraged him to change to something that would catch the consumers eye. So, (since Nadal is endorsing Nike) he changed his look a very “preppy” look. He showed up to a tournament in Abu Dhabi wearing a specially designed polo, shorts cut of right above the knee, and custom made shoes with his nickname “Rafa” embroidered on the side.

Another product Nadal is sponsored by in the Babolat racquet’s. He plays with the  AeroPro Drive racquet with a 4 1/4-inch L2 grip. Nadal’s racquets are painted to resemble the new Babolat AeroPro Drive with Cortex GT racquet in order to market a current model which Babolat sells.

As of January 2010 Nadal id the new spokesperson for Quely. It is a company from Spain that manufactures biscuits, bakery and chocolate coated product. Nadal has been a big fan of the companies products since he was a young boy.

  • As you can see not only is Nadal an extraordinary tennis player, he plays a major role in many organizations public relations as a spokesperson, brand face, or endorser.

Source: “Rafael Nadal.” Wikipedia, the Free Encyclopedia. Web. 25 Apr. 2011.

April 24, 2011

Chapter 10: Employee Relations

Posted in COMM 306, Reading Notes at 11:25 PM by amandapoole

Employees are in many ways the back bone of an organization, without them a company could essentially not excist.

My favorite part to read was S-H-O-C the Troops section. This stands for strategic, honest, open, and consistent, which are keys in building employee trust. I found this interesting to read because in my former job the managers did not follow by this approach. News was sprung on us last minute and sometimes we we were never informed about things.  Communication and honesty plays a key role in employee relations and without it companies usually are not successful.

Another section I found interesting was the Online communication section. Since the internet has created an entire new way of communication, it has also created a new way for employers and employees to communicate. In fact, employers often find employees online. I find this from of communication to be very unpersonalized, which is  why I found this section very engaging. Online communication is more immediate and reaches employers faster and more efficiently.

I also like reading the “Grapevine” section because that is a main way of communication in companies, but it can also be a very damaging tool as well. Grapevine communication is basically “the rumor mill”. In my previous job many speculations and messages were passed along through the grapevine. Sometimes this can be easier then sending messages to every employers, but by doing this employers are taking the risk of messages getting miscomprehended.

Source: Seitel, Fraser P. “What is Public Relations, anyway?” The Practice of Public Relations. 11th Ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

April 20, 2011

Chapter 9: Media Relations/Print & Broadcast

Posted in COMM 306, Reading Notes at 1:16 PM by amandapoole

I found this chapter interesting to read because it compares and contrasts print media and electronic media.

  • Print media has been going through a recession in recent times. Once-powerful newspapers are being hit by rising costs and declining readership. Basically, it is easier for people to get news from electronic media. Though, print media has seen a decline, it is still an important medium among public relations. This is mainly because many departments have limited opportunities on network and cable TV. I found the statistic that about 104 million adults still read newspapers, 115 million people on Sundays, to be rather interesting. To me that number seems kind of low. Though, 40% of internet news readers get their information off of newspaper websites, so in some ways newspapers are getting their readers through the web. It’s crazy to see how media has changed so much through the years.
  • Electronic media has been one of the biggest changes America and the world has seen. I thought it was very interesting to see that Fox News ranked third in overall viewership behind USA and TNT, I would have thought Fox News and CNN would have been in the top two.
  • Another huge factor that has changed media is the internet.  It has made journalist reporting immediate, freewheeling, and unbridled with things like Twitter, Blogging, and Facebook. But, to others the internet has caused a collapse of journalistic standards. According to the book there are over 115 million blogs websites, that’s incredible! Just think…all of the users of those blogs are probably blogging daily about current world issues.
  • Source: Seitel, Fraser P. “What is Public Relations, anyway?” The Practice of Public Relations. 11th Ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print
  • Images taken from Google Images.

April 19, 2011

Chapter 17: Integrated Marketing Communications

Posted in COMM 306, Reading Notes at 8:40 PM by amandapoole

This has probably been my favorite chapter to read all semester! I liked reading and learning about different techniques of PR, marketing and advertising. Once you really understand techniques companies use like product publicity and third-party endorsements it’s easy to notice them just about everywhere like in movies, on television, and in billboard ads.

  • My favorite section was “Building a Brand”. In more traditional times it took years for products like Pepsi, Coke, McDonald’s, and Walmart to establish themselves. But, today with tools like the Internet it is much easier for organizations to “build their brand”.

Some important things I learned in building a brand were:

  •  Be Early! People are more likely to remember you if you’re first.
  • Be memorable! The product needs to stand out.
  • Be aggressive! A successful brand requires a constant drumbeat of publicity.
  • Use heritage! Cite traditions and history of a product as part of building a brand.
  •  Create a personality! The best organizations are those the have personality.

Source: Seitel, Fraser P. “What is Public Relations, anyway?” The Practice of Public Relations. 11th Ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

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